NR2943
NR2866
Another Tomorrow
- Product & Packaging
- Brand Identity
- Product & Packaging
- Brand Identity
A New Model for Sustainable Luxury
Another Tomorrow was created with the vision to change the fashion industry from the inside out. With an approach rooted in systems thinking, it redefines luxury fashion as an interconnected economic, environmental, and social model rather than just product creation. Sustainability is embedded into every layer of its business, from traceable supply chains and regenerative materials to built-in resale and circular design. Its philosophy is expressed through timeless design, transparency, and long-term responsibility.
The Identity
We translated Another Tomorrow’s philosophy into an identity subtly inspired by ’60s counterculture: the wordmark features letterforms with an homage to the Whole Earth Catalog, and cut details reflect the streamlined and precise tailoring of the garments. With a sustainability-first ethos, we worked with the brand and their suppliers to develop all packaging materials and production cycles in accordance with the core environmental principles. Partnering with the brand from its inaugural campaign to product visuals, permanent retail to pop-ups, brand website to newsprint, we have helped to establish Another Tomorrow at the forefront of sustainable luxury.
Digital Experience
We continued Another Tomorrow’s visual language through website design and e-commerce imagery. From layout to photography direction, every touchpoint was crafted to reflect the brand’s tone, elevate product storytelling, and create a seamless path from discovery to purchase.
