As a long-time collaborator of Nicola Formichetti, we partnered with MAC Cosmetics to usher in a new era that reclaims their iconic status. MAC is the original brand for inclusive artistry. Our collective goal was to bring back this legacy: legendary products that empower creative expression. Doing this required elevation and simplicity. "I Only Wear MAC" strips it all back to let the individual shine: unapologetic and fearless. Ultimately, makeup is a tool for self-expression — whichever form that takes. In this campaign, we celebrate the power of MAC’s 67 shades. And how liberating it is to find your match.

The MAC motto has always been: All Ages, All Races, All Genders. We brought this commitment to the forefront of Nicola's inaugural campaign for the brand. This was a chance to launch stronger global alignment: one message, more consistency, greater impact. The roll-out started in key US cities before expanding worldwide across Latin America, Europe and Asia.