NR5678

Living

  • Brand identity
  • Artistic direction

  • Brand identity
  • Artistic direction

Dynamic design collections

After defining the artistic focus of the Georg Jensen brand, we were enlisted to help transition its more accessible design objects into a new sister brand.

The approach

We developed Living Georg Jensen to provide dynamic design collections that changed per season. This new offering was more innovative and accessible than the master brand — its rapid production cycle allowed the collections to shift in response to cultural trends.

The identity

We created a robust identity that channeled this modern-yet-classic approach, marking the arrival of each new collection with a ‘brand color of the season’ and a custom-made magazine.