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After defining the artistic focus of the Georg Jensen brand, we were enlisted to help transition its more accessible design objects into a new sister brand..
We developed Living Georg Jensen to provide dynamic design collections that changed per season. This new offering was more innovative and accessible than the master brand — its rapid production cycle allowed the collections to shift in response to cultural trends.
We created a robust identity that channeled this modern-yet-classic approach, marking the arrival of each new collection with a ‘brand color of the season’ and a custom-made magazine.