The unique oenological concept behind the cuvée blends seven rare vintages into one distinctive Champagne. We defined a unified vision: the ultimate expression of Moët's savoir-vin, transcending the boundaries of time and connecting this cuvée—and the present and future of the Maison—with the founding vision of Claude Moët.

Through an immersion into Moët’s archives, we created a unique symbol inspired by a distinctive historical label shape, suggesting a portal through time. Combining this with a script based on Claude Moët’s handwriting, we created a visual language that bridges past and future and could carry throughout all touch points of the Collection, from packaging to the campaign to launch events.

The Collection Impériale had its first launch in Paris over a series of intimate and exclusive dinners inviting friends and collaborators of the Maison, before following this same approach for its worldwide release.