When Moët & Chandon came together with Pharrell Williams to create a limited-edition collection, we were commissioned to bring Pharrell's vision to life across three tiers of exclusive packaging.

With a theme of celebration and joy as a starting point, Moët's iconic cravate — the ribbon that adorns the neck of each Champagne bottle — was repurposed as a bow, a symbol of unity, generosity, and surprise at the heart of the collection. Pharrell's signature pearl motif was translated to a dotted monogram and logo.

The iconic expression of the collection, the limited edition Bow Creation features an oversized detachable fabric bow — reusable as a brooch — adorned with pearls. The bow and pearls concept was extended into an identity for the collection, spanning from retail and events to the campaign.

We evolved the design concept of the Bow Creation to the most exclusive expression of the collection, the jéroboam. We meticulously crafted the design of the bottle, planning and refining the size and placement of each pearl in the oversized beaded bow on the chrome-finish bottle.

This work created the blueprint for the execution of the bottle, which was produced by hand in France in only 30 invidivually numbered pieces. The bow was executed by Paris-based embroidery specialist Baqué Molinié, requiring 7,310 beads and 300 hours to produce, while the dotted letters were applied by hand by decorative painter Astrid de Chaillé.

The Brut Impérial 75cl limited edition features a range of colors of red, blue, and gold, with the pearls translated as a dotted treatment on the cravate.

Content © Moët & Chandon
Campaign by Convoy
Hand beading of bottles by Baqué Molinié
Hand painting by Astrid de Chaillé