Marking their 280th anniversary, Moët & Chandon partnered with contemporary artist Daniel Arsham to create an artistic tribute to the heritage of the Maison. Arsham created an avant-garde masterpiece and 85 collectible limited editions to accompany the launch of a multilayered new cuvée, Collection Impériale Création No. 1, embodying the Maison’s vision of Haute Oenologie.

For this remarkable artist collaboration, Moët asked us to create key campaign assets including a film to bring the collaboration to life, a making-of film, key visuals, behind-the-scenes content, and the label design for the limited edition bottle. We drew on both Arsham's signature white plaster aesthetic and the design codes we created for Collection Impériale to create a unifying visual universe.