Nuori founder, Jasmi Bonnén, had a vision for a radically different kind of skincare brand — one based on freshness. While traditional skincare products are formulated for a long shelf life, Nuori would be made every 12 weeks, keeping its naturally-derived ingredients potent and preservative free. NR2154 turned this novel approach into an impactful yet easy-to-understand brand, from naming, to packaging design, to digital, and helped launch the brand across DTC and global retail partners.
We unearthed a rallying cry that embodied the brand’s intelligent and thoughtful approach, as well as its commitment to fresh, effective products: “Our Fight for Fresh.” Building on that foundation and drawing on the brand’s Nordic origins, we formulated the name Nuori: a nod to the Danish word for ‘now’ and the Finnish word for ‘young.’
With a bright yellow and white color palette and a signature graphic split inspired by the ‘start using by’ date, the brand codes embody a feeling of freshness, helping Nuori stand out in the crowded clean-beauty space.
We extended ‘Our Fight for Fresh’ to the packaging with opaque bottles designed to protect the product from air, light, and bacteria. The secondary packaging emphasizes the ‘fresh’ story, with a perforated strip inspired by the peeling of fresh fruit. All components were carefully selected for their ability to keep products at peak efficacy, while prioritizing recyclability.
We developed a clean, minimal website, a versatile digital content strategy, as well as in-store activations — all conveying the Nuori mission to audiences worldwide. In creating brand guidelines that allowed Nuori to easily adapt to different contexts we carved out a niche for Nuori everywhere the product lives.