To strengthen its iconic status under new leadership, Tiffany was looking for a new image for its exclusive magazine to engage a wider audience. We outlined a new approach for the magazine, transforming This is Tiffany into a more expressive, modern, lifestyle-driven editorial platform that was still connected to the brand’s 180+ year history. The ideas and design directions established in print extended well beyond the page, creating a holistic experience across social, in-store, out of home, and beyond.
With a focus on real people and real stories, our first issue of This Is Tiffany expressed this new vision of luxury — literally ripping open the cover to reveal a more fun, energetic, and accessible side of the brand.
The next issue continued this vision, diving deeper into the world of accessible luxury with playful layouts and artisanal details.
For Issue 9, we continued in a direction that spoke to artisanship, while bringing an additional layer of refinement and elevation to the design.