NR2306
NR2889
Victoria's Secret Bare
- Product & packaging
- Product & packaging
A new era for Victoria’s Secret
Victoria’s Secret asked us to design the inaugural fragrance to introduce a new era for the brand. As leaders in the fragrance and beauty category, Victoria’s Secret had the opportunity to lead a movement around a true expression of beauty, confidence, and inclusivity.
An organic expression
We created a fragrance story inspired by real people, in which Bare is the embodiment of the purest form of beauty, self-love. A softly organic shape language speaks to a more raw and authentic side to the brand, while touches of gold and a faceted cap elevate the design.
Campaign by Zoe Ghertner & VS team