We evolved the iconic gem-shaped silhouette into a three dimensional, faceted bottle, cut like a jewel. The sharp, angular lines catch the light from every angle, symbolizing confidence, strength, and sparkle. The label, originally applied as a flat sticker, was recreated as a physical plaque, while the neck band became a molded piece, part of a modular system across other fragrances and formats within the VS portfolio. Beyond creating a more elevated, tactile and ownable product, this also served to optimize production.

The new design, with its meticulously crafted structure created for simplified production, was conceived as a versatile canvas that allows it to be fluidly adapted to flankers, such as Bombshell Passion, Seduction, and Intense, and fast-to-market seasonal launches, such as Bombshell Glamour, Bombshell Magic, and Bombshell Soirée.