NR2942
NR2940
40 Years of G-SHOCK
- Books
- Artistic direction
- Books
- Artistic direction
Celebrating four decades of shocking the world
G-SHOCK was built on the radical idea that a watch could be virtually indestructible. It quickly transcended utility to become a cultural symbol and remains an icon of resilient style four decades later. To honor this milestone, we designed a definitive volume released in 2023: a curated guide celebrating the watch’s evolution, design ethos, and global impact. Published by Rizzoli, the book offers rare insight into the craftsmanship and innovation driving the brand, offering readers glimpses behind the scenes into Casio’s R&D facilities in Japan.
Reflecting the bold aesthetic of the watch itself, the book’s design mirrors G-SHOCK’s DNA. A metallic cover housed within a sturdy slipcase echoes the brand’s industrious design and spirit. Inside, layered visuals and archival photography create a tactile journey through four decades of impact which still resonate today.
Designing a Retrospective with Relevance
A highlight of the book is its exploration of G-SHOCK’s unparalleled history of collaborations. From partnerships with brands like BAPE, Maison Margiela and Supreme, to pro-surfer Kanoa Igarashi and musician Kid Cudi, to visionary creatives like Pharrell, Takashi Murakami, and Nigo — G-SHOCK has consistently pushed boundaries across fashion, music and art. More than a retrospective, the book positions G-SHOCK as a living cultural force defined by toughness, individuality, and global creativity.
A momentous celebration
To mark this milestone, the book was unveiled at G-SHOCK’s 40th anniversary celebration, where media, influencers, collectors, and industry leaders joined founder Kikuo Ibe to honor four decades of innovation and preview the publication.