NR2967
NR3522
Alûstre
- Brand identity
- Product & packaging
- Brand identity
- Product & packaging
Pioneering a New Beauty Category
Alûstre was launched to disrupt the luxury beauty market through its DiamondInfused™ technology—embedding real diamonds into beauty formulations to reveal a new spectrum of color, light, and self-expression.
Luminous Identity
To reflect this innovation, we created an identity inspired by diamond cuts: a faceted mark, a wordmark with angular details, and ethereal art direction to highlight the product’s radiance.
Elevated Tactility
We translated the DiamondInfused™ concept into an elegant packaging system, with juxtaposed materials and finishes that highlight contrasts between rough and polished.
The Spectrum Index
Inspired by diamond dispersion, we created a naming system based on measuring color in nanometers. Each shade is mapped to the visible spectrum and assigned a precise range of nm code—the Spectrum Index—creating an ownable language that appears on-pack and in digital for clear selection and storytelling.