The Victoria’s Secret fragrances are iconic, accounting for nearly 10% of the U.S. fine-fragrance market. We partnered with the Victoria's Secret Fine Fragrance design team to evolve the design across the range, leveraging the brand’s codes and the uniqueness of each individual fragrance, while creating a more elevated and relevant expression for today’s customer.

Launched in 2010, Bombshell is Victoria's Secret's most iconic fragrance, and the best-selling women's fragrance in the U.S. To elevate and optimize the bottle for a new generation, we evolved the iconic gem-shaped silhouette into a three dimensional, faceted bottle, cut like a jewel. The sharp, angular lines catch the light from every angle, symbolizing confidence, strength, and sparkle.

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Inspired by real people, Bare embodies beauty in its purest and most intimate form. Softly organic contours express a raw sense of self, while the defined cap and collar add contrast and refinement. The result is a fragrance that feels honest, sensual, and modern, reflecting the evolving identity of Victoria’s Secret.

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Inspired by the bold and daring spirit of the fragrance, Very Sexy celebrates confidence and seduction through a contemporary yet romantic design. Launching as a series of 3 scents, the bottle design creates an inviting, alluring, and deeply intimate experience through the deep monochrome colorways, embossed details, and gold accents.

Introducing a new fragrance to the range, we gave Daring an organic design paired with a defined, tactile cap to highlight its duality between airy freshness and earthy warmth.

Warm, luminous, and quietly ethereal, Heavenly captures a soft, radiant femininity through a modern yet timeless design. Its rounded shoulder and gentle taper create an elegant, uplifting silhouette, while the faceted push up brings a touch of refined glamour.