Salle Privée

  • Artistic direction

  • Artistic direction

A timeless collection

Salle Privée is a menswear brand founded by Patrick Munsters. With a single, complete, permanent range of iconic menswear essentials, the label does not conform to seasons – instead, each garment is designed to ensure timeless relevance. We were asked to define and express this concept.

The approach

Via brand collaborations and content series, we created an editorial platform of brand ambassadors to communicate the vision. By creating a series of intimate portraits of inspirational men who exemplify the classic, effortless sensibility of Salle Privée, we brought the brand to life as an aspirational and essential piece of becoming an iconic ‘man of the world.’