As part of our work with Tom Ford Beauty, we took on the redesign of their gift packaging, which included both the evergreen system as well as guidelines for holiday gifting and personalizations through markets worldwide. Through an audit of the brand, we helped to establish the key brand codes to carry through to the packaging, in line with the brand’s simultaneous work on redesigning their retail architecture. The packaging was designed to be aesthetically elevated and embody the highest standards of the brand, while also being functionally successful for adoption in retail worldwide.