NR3456

Uniqlo Airism

  • Artistic direction

  • Artistic direction

Wear Air

We expanded the ‘power of simple’ approach we developed for Uniqlo to a multi-channel, global campaign for a revolutionary new fabric called Airism. Beginning with a powerful call-to-action, we inspired customers around the world to ‘Wear Air’ and investigate this new technology. Working from concept to art direction to production, we expressed this CTA across digital, video, in-store, and outdoor executions.